Although LOEWE is a heritage brand that dates back to 1846, the brand’s Anagram is a recent addition to the brand in 2014. Designed by a Parisian graphic duo under the guiding eye of the brand’s creative director Jonathan Anderson, the Anagram embodies the newfound spirit of the brand, which is ‘Past, Present and Future’. Now a recognisable motif, it expresses both legacy and new horizons.