This skin brightening facial cleanser washes away Fruit Dyed Makeup (including eye Fruit Dyed Makeup) and other impurities while aloe juice and rose hydrosol hydrates and soothes. The skin brightening collection was formulated specifically to enliven dull looking complexion to make it more vibrant, healthy and glowing. Rather than using harsh chemical skin lighteners, this 100% Pure formula gets its brightening effect from all natural, gentle ingredients like bearberry, kojic acid, sake, fruit acids, licorice, vitamin c, lemon juice and strawberries.