Nike SB was launched in March 2002, which was Nike's take at entering the rapidly growing skateboarding market. Today Nike Skateboarding has become one of Nike's hottest line of shoes with its full line of shoes, skate team, and royal following of sneaker heads and skaters. Nike SB has an entire team of riders led by their signature athlete Paul Rodriguez. The rest of the team includes Brian Anderson, Daniel Shimizu, Danny Supa, Chet Childress, Gino Iannucci, Reese Forbes, Stefan Janoski, Omar Salazar, Lance Mountain, Wieger Van Wageningen, and Todd Jordan.