Estée Lauder presents its most innovative formula yet with the Pure Color Whipped Matte Liquid Lip. The formula provides a long-lasting veil for up to 12 hours, imparting the lips with an ultra-comfortable, lighter-than-air finish. At once velvety and matte, the buildable product can be customised to your desire, so no matter the occasion, you can put your new favourite product to work.