Ami Paris’ Ami de Cœur logo is representative of the brand’s lovable sense of style and the adoration that’s sparked by its designs. The emblem is extremely personal to creative director Alexandre Mattiussi, reminiscent of the flamboyant signature they have used since their childhood. It’s no coincidence to see the motif adorning these socks, serving as somewhat of a love letter to the label’s aspirational beginnings.