Originally created in 1970 by Spanish artist Vicente Vela, LOEWE’s renowned Anagram logo was meticulously researched and redesigned in 2014 by graphic duo M/M Paris – it’s this version, still informed by cattle branding practices after the original, that you’ll find to the chest of this hoodie. One of the four elegant ‘L’ motifs is highlighted to draw the logo out further, signalling to all passers-by your commitment to relaxed, effortless luxury.