ColorKick De-Brassing Shampoo uses a blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair, including silver and gray. Humectants hydrate and detangle hair, while Virtue's proprietary Alpha Keratin 60ku protein strengthens and repairs all hair types with each use. The fragrance is a warm blend of bright and calming ingredients including yuzu zest, chamomile and creamy sandalwood.
WHAT IT IS:
A gentle shampoo with a rich and luxurious yet non-stripping, non-drying lather
WHAT IT DOES:
Brightens, neutralizes and revitalizes
INGREDIENT HIGHLIGHTS:
Special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract and salicylic acid from wintergreen leaf extract provides subtle, cumulative brightening of yellow tones and rinses away brassiness
Turmeric root extract works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants and free radicals
Viola odorata flower/leaf extract in conjunction with lavender flower extract and rosemary leaf extract neutralizes brassiness and reduces yellowing in a broad range of both natural and color-treated hair tones, including silver and gray hair
HOW TO USE:
Apply to wet hair, massage into a rich lather, then rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask
Use 2-3 times per week for optimal results, alternating with your current Virtue shampoo
RESULTS:
95% of women immediately felt their hair color looked more vibrant*
93% of women felt their hair color looked brighter and more revived after 1 week*
95% of women felt their hair looked shinier and less brassy after 2 weeks*
*Based on consumer perception with 57 panelists using product for 2 weeks
USE WITH:
Restorative Treatment Mask
Healing Oil
