Fashionably false in look, but honestly real, this mascara's key benefits of volume and curl are matched by a dramatically exaggerated end look. The unique edge: The ultra-thickening formula in combination with the plush-'em-up action of its unique double-lush brush douses lashes in a deluxe dose of carbon black pigment with each stroke. The result is incredibly magnified and multiplied lashes that are thick, long, curled and full-feathered. A mousse-like formula in carbon black that pushes up lashes for maximum volume.
How to use:
Press the brush into lashes close to roots and "shimmy" brush through from root to tip.
Repeat until desired effect is achieved.
Benefits:
Flake-proof and smudge-proof
Volumizing
Curling and lengthening
Long-wearing
Features a double-lush brush and a carbon black formula
Ophthalmologist tested
Safe for contact lens wearers
America's #1 Makeup Brand*
*Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, Annual 2019