The original matte brownish red Viva Glam I Lipstick is outfitted in special-edition 25th-anniversary ruby glitter for even more glamour than ever before. Every cent of the selling price of Viva Glam Lipstick is donated to the MAC Viva Glam Fund to support the health and rights of people of all ages, all races and all genders.
MAC Viva Glam is donating $10,000,000 USD to over 250 local organizations around the world to support vulnerable communities affected by COVID-19.
MAC Viva Glam Fund is a charitable fund of the Estée Lauder Companies Charitable Foundation, a U.S. charity.
America's #1 Makeup Brand*
America's #1 Lip Color Brand*
*Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, Annual 2019
