WHAT IT IS
A skincare-inspired, 2-in-1 cleansing balm that gently washes and deeply nourishes for definition and manageability. 8.45 oz. Made in UK.
WHAT IT DOES
Wash the day away with this 2-in-1 formula that cleanses, detangles, and nourishes curly to coily hair using a non-lathering, unique, balmy texture. Even the driest, thirstiest curls will feel hydrated and defined with a frizz-free, shiny finish. Velvety kokum butter will condition dry hair and scalp, creatine will strengthen hair to prevent breakage and damage, chia seed oil add softness, and protein-rich flaxseed milk helps define curls for touchable hold with bounce and shine.
WHO IT'S FOR
Very curly to coily hair.
HOW TO USE IT
Apply ontodamp hair, working it from root to tip to cleanse and lather slightly. Then comb through the lengths to detangle before rinsing thoroughly. Follow with the Luscious Curl Defining Butter to define the curls. Avoid contact with eye area. If contact occurs, wash thoroughly with water.
RESEARCH RESULTS
Self-assessment test after 2 weeks on 120 women Luscious Curl Cleansing Balm & Curl Defining Butter: 97% agreed that this ritual left hair less frizzy and feeling replenished with hydration, 95% agreed that this ritual left curls looking more defined, while hair felt more manageable, nourished, soft and conditioned, 93% agreed this ritual improved the shape of their curls, while taming curls and leaving hair feeling silky, smooth and looking and feeling bouncy.
INGREDIENTS
AQUA/WATER/EAU, CETEARYL ALCOHOL, COCAMIDOPROPYL BETAINE, HYDROXYPROPYL STARCH PHOSPHATE, GLYCERIN, BEHENTRIMONIUM CHLORIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, C15-19 ALKANE, CETEARETH-33, JOJOBA ESTERS, DIPROPYLENE GLYCOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, SODIUM CHLORIDE, FRAGRANCE (PARFUM), HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, CREATINE, SODIUM BENZOATE, GARCINIA INDICA (KOKUM) SEED BUTTER, NIGELLA SATIVA SEED OIL, SALVIA HISPANICA (CHIA) SEED OIL, DISODIUM EDTA, POTASSIUM SORBATE, HEXYL CINNAMAL, LINALOOL, POLYGLYCERIN-3, LIMONENE, BIXA ORELLANA SEED EXTRACT, BENZYL SALICYLATE, CITRONELLOL, HYDROXYCITRONELLAL, CITRIC ACID, TOCOPHEROL, POLYGLYCERYL-3 DIISOSTEARATE, SODIUM HYDROXIDE, ASCORBIC ACID.
WHAT IT ISA skincare-inspired, 2-in-1 cleansing balm that gently washes and deeply nourishes for definition and manageability. 8.45 oz. Made in UK.WHAT IT DOESWash the day away with this 2-in-1 formula that cleanses, detangles, and nourishes curly to coily hair using a non-lathering, unique, balmy texture. Even the driest, thirstiest curls will feel hydrated and defined with a frizz-free, shiny finish. Velvety kokum butter will condition dry hair and scalp, creatine will strengthen hair to prevent breakage and damage, chia seed oil add softness, and protein-rich flaxseed milk helps define curls for touchable hold with bounce and shine. WHO IT'S FORVery curly to coily hair.HOW TO USE ITApply ontodamp hair, working it from root to tip to cleanse and lather slightly. Then comb through the lengths to detangle before rinsing thoroughly. Follow with the Luscious Curl Defining Butter to define the curls. Avoid contact with eye area. If contact occurs, wash thoroughly with water.RESEARCH RESULTSSelf-assessment test after 2 weeks on 120 women Luscious Curl Cleansing Balm & Curl Defining Butter: 97% agreed that this ritual left hair less frizzy and feeling replenished with hydration, 95% agreed that this ritual left curls looking more defined, while hair felt more manageable, nourished, soft and conditioned, 93% agreed this ritual improved the shape of their curls, while taming curls and leaving hair feeling silky, smooth and looking and feeling bouncy.INGREDIENTSAQUA/WATER/EAU, CETEARYL ALCOHOL, COCAMIDOPROPYL BETAINE, HYDROXYPROPYL STARCH PHOSPHATE, GLYCERIN, BEHENTRIMONIUM CHLORIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, C15-19 ALKANE, CETEARETH-33, JOJOBA ESTERS, DIPROPYLENE GLYCOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, SODIUM CHLORIDE, FRAGRANCE (PARFUM), HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, CREATINE, SODIUM BENZOATE, GARCINIA INDICA (KOKUM) SEED BUTTER, NIGELLA SATIVA SEED OIL, SALVIA HISPANICA (CHIA) SEED OIL, DISODIUM EDTA, POTASSIUM SORBATE, HEXYL CINNAMAL, LINALOOL, POLYGLYCERIN-3, LIMONENE, BIXA ORELLANA SEED EXTRACT, BENZYL SALICYLATE, CITRONELLOL, HYDROXYCITRONELLAL, CITRIC ACID, TOCOPHEROL, POLYGLYCERYL-3 DIISOSTEARATE, SODIUM HYDROXIDE, ASCORBIC ACID.
