* Volumizing
* Long-wearing
* Vegan
* Cruelty-Free
* Lengthening
* Curling
What it is: A lengthening and defining mascara that creates flake-proof, smudge-resistant sleeves around every lash for up to 24 hours and removes easily with warm water.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing, Waterproof
Highlighted Ingredients:
- Acacia Senegal Gum: Helps the formula stretch over lashes for length and definition.
- Berry Wax: Creates lightweight, velvety volume without weighing your curl down.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, and cruelty-free.
What Else You Need to Know: 24-hour Tat-Tubing Technology wraps every lash for locked-in length, lift, definition, and the blackest-black volume. The contoured wand makes application easy. Filigree-like bristles grip lashes for clump-proof coverage and a fanned-out effect. Removal is non-irritating, even on sensitive eyes.
Clinical Results: In a consumer study on 31 volunteers, immediately after application:
- 100% of users agree this mascara is easy to apply, build, and layer
After 8 hours:
- 100% of users agree this mascara stayed intensely black and did not weigh down their lashes
- 97% of users agree this mascara easily and gently removes with just warm water
