What it is: A highly concentrated purple shampoo from OLAPLEX made for all blonde, lightened, and grey hair
What it does: Designed with a sulfate-free formula that creates a rich lather, this enhancing shampoo cleanses, neutralizes brassiness and boost brightness all while keeping hair hydrated from roots to ends
Good to know: Color safe, paraben free, phthalates free, vegan and certified cruelty free by Leaping Bunny
How to use: Apply to wet hair, lather fully, and let process 1-3 minutes. Can be left on for 5 minutes for intense toning. Use 2-3 times per week or as often as needed
Hair type: All hair types
OLAPLEX products are tested by an independent 3rd party laboratory and have passed the HRIPT (Human Repeat Insult Patch Test)
Made in Italy
