Maison Balmain was founded in 1945 by Pierre Balmain. For the new collection, the creative director Olivier Rousteing explores and draws inspiration from the immense archive, letting himself be carried away by the idea of travel and the desire for freedom. The iconic monogram logo is reinterpreted in a total look with a look also for accessories. Craftsmanship and innovation are the keywords of the collection with a maximalist charm in full Balmain style. The mix of materials, the use of fluorescent colors and the new proportions range from the contemporary to the future.